We’ve successfully completed the rollout of and training for a new Customer Relationship Management (CRM) program called Salesforce.com with our US Direct and European Direct sales organizations. Salesforce.com is the largest and most successful cloud-based CRM program in the world with more than 77,000 businesses currently using the product. The overall goals of this initiative are to find, attract and win new customers, as well as to nurture and retain the customers the company already has. We look forward to a positive impact on our business by the way we interact with customers using this new initiative.
In preparation for the CRM launch, a group of Merit employees from Marketing, IT and Sales recently attended the 2011 Dreamforce Conference in San Francisco to learn (and share the experience with more than 43,000 other attendees) about the new capabilities. The Dreamforce Conference featured outstanding keynote speakers, interactive demos, in-depth discussions, technical training and more. Merit already has great people with the knowledge and desire to be successful; Salesforce.com gives us one more powerful tool to better position the company for success!
Merit Medical Systems, Inc.